Material Matcha Uji 宇治 is the story of Etienne and Morgan, two French expats and food lovers who spent years in Japan. Disenchanted with the corporate worlds of finance and IT, they set out on a journey to discover and create the finest Matcha Green Teas.
My role in this project was both photographic and editorial. I captured matcha and packaging in a way that strengthens and elevates the brand. The bold contrasts in these images bring depth, purity, and a distinct identity to this Japanese brand.
